Insulated Roof Coating Services
A Division of DeRusha Insulation LLC License # L12000093261

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How to save money and benefit from Insulating with 

Cool Roof Coatings

Reflective Roof Coating Insulation Benefits;

  • Increased roof life
  • Reduced cost of roof repair
  • Reduced thermal shock
  • Cost savings
  • Less construction waste in landfills
  • Reflective Roof Coatings decrease roof temperature
  • Reduce heat transferred through insulation
  • Reduced energy consumption
  • Increased comfort
  • Improved roof appearance
  • Roof Coatings are a Fraction of the Cost 


  • A Reflective Roof Coating insulation system is typically a fraction of the cost of a complete roof replacement.  Reflective roof coatings take about half the time than that of a new roof installation.   In comparison to a new roof, the process of a Cool Roof System greatly reduces the disruption of the building’s occupants.  How nice would it be to have such an easy solution to an otherwise costly and lengthy process?

  • Reduce Operating Cost by insulating with Reflective Roof Coatings! 

            Reducing heat build-up on commercial roofing can dramatically affect building operating costs.  Findings reported by the Roofing Manufacturers Association conclude that heat build-up can shorten the useful life of rubber, synthetic polymer, and especially asphalt roofing systems.  Cool roof coating technology utilizing specialized white coatings that reflect the sun’s light before it can be turned into heat, significantly reducing the temperature.  For example, a 95° F day raises black roof top temperature to 170° F, while a cool roof will be slightly above the outside 95° F.

         Is the roof of the building you’re in dark in color, or even completely black? Changing that color to a white roof coating could radically improve operating costs; reduce your utility bills, and even benefit the surrounding environment. Properly installed ENERGY STAR rated cool roof coatings will enable the roof to last much longer.

         Over time, heat, sunlight, and cracking due to expansion and contraction will degrade a roof. The traditional model was to tear off the aging roof and replace it after 15 or 20 years. Elastomeric Roof Coatings can change all that. Silicone Roof Coatings are another option that are a bit more expensive but have their advantages.  Particularly their abilities in areas of ponding water.  A cool roof could last the lifetime of the building with regular maintenance which includes occasional cleaning with a hose or power washer and reapplication of additional coatings.

         A mere five-year increase in roof service life should reduce the cost of roofing by 21%, also cutting landfill waste from roofing.  Roofing waste currently represents almost 4% of the total volume of solid wastes in the United States.

  • Go Green!

  • Tax Deductible

         In most cases, insulating with a roof coating / roof restoration job is 100% tax deductible and you don’t have to amortize it like a capital improvement.